AI in marketing, a 2-day upskilling programme
This programme brings AI tools into daily marketing work, from content through campaigns to evaluation. On day two, every participant works on their own campaign case, with the Corporathon certificate.
Book a Discovery CallWho it is for
Marketing teams and campaign owners who want to use AI tools along their own editorial and campaign process. Content, performance and brand teams can take part together.
Prerequisites
Basic knowledge of the marketing tool you use helps but is not required. A current or planned campaign case from your own marketing makes day 2 easier.
The learning path
Day 1 builds content and brand voice, day 2 carries this over to a real campaign, including evaluation and disclosure rules. The capstone task deliberately uses a case from your own campaign calendar.
Learning goals
- Sharpen audiences and messages with AI support
- Draft text and variants for different channels
- Create images and presentations with AI tools
- Evaluate campaigns and interpret results
- Keep brand voice consistent across channels
- Observe legal and disclosure rules
Variants
This programme comes in two variants: a compact day to get started, or the full 2-day version with a certificate.
| Variant | Duration | Price | Included | Who it is for |
|---|---|---|---|---|
| Compact | 1 day | EUR 750 per person | Content and brand voice from day 1; without campaign evaluation, without your own campaign case, without a capstone task | everyone who wants to try AI tools for text and images in marketing |
| Full programme | 2 days | EUR 1,500 per person | Content and brand voice, campaign evaluation, your own campaign case, with a graded capstone task | anyone who wants to improve and present a real campaign or editorial process |
Agenda
Day 1: content and brand voice
- Sharpening audiences and messages
- Drafting text and variants for different channels
- Creating images and presentations
- Defining and checking brand voice
Day 2: campaigns and your own case
- Evaluating campaigns
- Legal and disclosure rules
- Work on your own campaign case
- Presenting the capstone task and certificate
Compact day schedule
- 1Sharpening audiences and messages
- 2Drafting text and variants for different channels
- 3Creating images and presentations
- 4Defining and checking brand voice, without your own campaign case
Trainer
Tim Jamboula runs the programme himself and brings experience from his own marketing campaigns using AI tools. He also brings in examples from other marketing teams, without naming individual companies or results.
Certificate
On the second day, every participant presents their own campaign case: a campaign or editorial process from their own marketing, improved with the programme's tools. After passing the capstone task, everyone receives the Corporathon certificate. The trainer gives a short verbal assessment of the presentation, not a grade. The compact variant ends with a certificate of attendance, without your own campaign case and without the certificate.
Price
Compact day: EUR 750 per person. Full programme (2 days): EUR 1,500 per person, EUR 750 per person and day. In-house groups receive a quote on request for either variant. No VAT is charged under Section 19 of the German VAT Act (small business scheme).
Format and organisation
The programme runs in-house at your site or live online, in German, in English on request. A group has up to 12 participants per trainer. Booking runs through a discovery call, where we clarify schedule, dates and open questions.
Related courses
For a one-day introduction, see the AI in Marketing Training on ki-schulung.co. For a running editorial process with an approval step, see the AI in Marketing Workshop on ki-workshops.co.
Your Corporathon, in just 1 week.
30-minute discovery call: clarify the need, pick a challenge, set the schedule.
The calendar is embedded via Cal.com and only loads external content once you ask for it.
Frequently asked questions
Short answers to the questions that come up most before booking.
Yes, that is the normal case and the basis of the capstone task.
We cover the basics and the rules that apply at your company. For binding legal advice, you need qualified counsel depending on the case.
For a first overview, the one-day AI in Marketing Training on ki-schulung.co or the AI in Marketing Workshop on ki-workshops.co is enough.
Yes, the exercises scale to the group size and your own channels.
Yes, as far as they are part of your channel mix. The exercises follow the channels you actually use.
Yes, as long as the brand voice for each line is clearly described beforehand, we work with several lines in parallel.
For a first impression of the tools, the compact day is enough. Anyone who wants to work on their own campaign case and earn the Corporathon certificate needs both days with the capstone task.